Product Information Sessions

Now’s your chance to ask technical questions, and hear the reactions of other attendees to vendor presentations, in an educational setting. Meet with a select group of Data Center World exhibitors in hour-long sessions including Q & A. You’ll see product-specific presentations and learn about the latest products and services available.

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Below is a list of Product Information Sessions that were offered at the Spring 2013 Data Center World Conference that concluded on May 2, 2013. Fall 2013 Data Center World sessions will be updated as soon as possible.

 

PIS01: Transforming Traditional Office Space into a High Density Data Center with No-Raised Floor

Presented by: James Betts, Regional Sales Manager, Opengate Data Systems; John Peterson, Project Manager, Network Services, SNL Financial on behalf of Opengate Data Systems

End User Case Study: Hear from SNL Financial’s data center project manager on how SNL added more computing capacity, redundancy and eliminated all power and cooling issues at their existing data center. Also learn how this project was delivered on time and below budget with market leading design, intelligent airflow management, CFD modeling and DCiM visualization tools. SNL reliably increased their compute density in an existing office facility and will present project details, CFD models and DCiM graphical views to show results.

Tuesday, April 30, 2013, 10:45–11:45am, Palm A

PIS02: The Revolutionary Retrofit: How to Massively Cut Energy Use and Improve Reliability

Presented by: Dave Gallaher, IT Manager, National Snow and Ice Data Center on behalf of Coolerado

The National Snow and Ice Data Center (NSIDC), located at the University of Colorado Boulder, disseminates satellite and in-situ data globally to researchers of the cryosphere. To make its mission-essential data center more energy efficient, the NSIDC developed a retrofit project that includes virtualization of IT equipment, a unique new HVAC design, and a photovoltaic solar powered UPS. With the completion of this project, the data center power utilization was cut 70% and the cooling energy was reduced more than 90%.

Tuesday, April 30, 2013, 10:45–11:45am, Palm B

PIS03: Avoiding Common Pitfalls of Evaluating and Implementing DCIM

Presented by: Patrick Donovan, Sr. Research Analyst, Data Center Science Center, Schneider Electric

While many who invest in Data Center Infrastructure Management (DCIM) software benefit greatly, some do not. Research has revealed a number of pitfalls that end users should avoid when evaluating and implementing DCIM solutions. Choosing an inappropriate solution, relying on inadequate processes, and lacking commitment/ownership/knowledge can undermine a chosen toolset’s ability to deliver the value it was designed to provide. This presentation discusses these common pitfalls and provides practical guidance on how to avoid them.

Tuesday, April 30, 2013, 10:45–11:45am, Palm C

PIS04: Efficiency and Density Boosting Upgrades for any Data Hall Environment

Presented by: John Collins, Segment Director – Data Centers, Eaton Corporation

Data center managers must find ways to increase data center efficiency and create environments that support virtualized IT and cloud computing. This can be difficult to achieve in existing data halls, especially those that are greater than eight years old. Many of the packaged power and cooling solutions on the market today encourage removing rack infrastructure and replacing it with proprietary systems. These solutions also do not take into account other building constraints such as fire suppression systems, cable trays, building supports, etc. Eaton will present upgrade options that are flexible and effective in operating sites. Existing rack systems no matter the height, width or depth can be reused and co-located with non-racked equipment.

Wednesday, May 1, 2013, 10:00–11:00am, Palm A

PIS05: Enhanced Physical Security with Remote Control and Monitoring of Rack Level Access

Presented by: Steve Spatig, General Manager, EAS; Mike Fahy, Business Development Manager, EAS, Southco, Inc.

The data centers of today demand an increased level of both logical and physical security. Protecting assets within the data center is a crucial aspect of the overall security system. This session will explore turnkey IP-based networked solutions that provide remote control and monitoring of physical access down to the data rack level from any location.

Tuesday, April 30, 2013, 10:45–11:45am, Palm D

PIS06: Managing the Data Center of the Future: Remote Service Delivery

Presented by: Dave Saliaris, Vice President, Life-Cycle Management Services, Emerson Network Power, Liebert Services

Emerson Network Power introduces a new remote delivery technology for the data center of the future with the ability to fix a problem in a facility before it is even identified by the data center manager. The new technology improves mean time to repair by an average of 11 hours – the time it often takes for a data center manager to notice something is wrong. This panel discussion, which includes customer participation, will provide an overview of how this technology provides the deepest level of diagnostic information in the industry, and the ability to remotely monitor the data center through its entire life cycle, all while optimizing the life of critical equipment including batteries, the UPS and cooling equipment.

Tuesday, April 30, 2013, 8:15–9:15am, Palm A

PIS07: UPS Trends: Present and Future

Presented by: Bernardo Mendez, UPS Product Line Manager, Active Power

There’s a lot to think about when it comes to the needs of today’s and tomorrow’s data center. How do we design for “just enough” infrastructure to support what’s really needed and avoid overprovisioning? How do we anticipate the effect of utility grid improvements on old and new power infrastructure equipment? Facility needs continue to evolve, but the principles of data center design are simply not keeping pace. The speaker will discuss why it’s time to start questioning the traditional approach to data center design, how to future proof your facility, and how that can and should start with the UPS.

Wednesday, May 1, 2013, 8:45–9:45am, Palm A

PIS08: “Green” Air: How to Make It and How to Use It

Presented by: Ed Kaye, Regional Manager, Data Aire, Inc.

This presentation will discuss current efficiency initiatives and how data center cooling equipment has evolved in response. We’ll compare the advantages and disadvantages of traditional perimeter CRAC/CRAH deployment vs. in-row solutions. Additionally, we’ll discuss both air-side and water-side economization strategies and the different methods of both hot and cold air containment. We’ll talk about DX or chilled water or both together as a cooling source and why to select one alternative over the other. We will, of course, demonstrate how the Data Aire product line uniquely addresses all of these issues and, finally, discuss the greenest solutions for both new and expanding data centers.

Tuesday, April 30, 2013, 8:15–9:15am, Palm B

PIS09: Data Center Modeling Must Do’s: Proper Modeling of Modern Cooling Strategies

Presented by: Christian Pastrana, Sales Manager; Matt Renner, Applications Engineer, Future Facilities

CFD Software exists to streamline the modeling processes making it seem quick and easy. The reality is if CFD is done incorrectly the results will often be “garbage in, garbage out” and will lead its users astray. If you know what information should be included in a model, your results can be generated quickly and accurately. Proper modeling for Containment, Central Cooling, IT Devices and Racks, and Buoyancy will be addressed. This presentation is for potential and existing CFD modelers and data center operators who can benefit from CFD for design and assessment of their facilities.

Tuesday, April 30, 2013, 10:45–11:45am, Palm H

PIS10: UPS Batteries: Maintenance, Testing, Monitoring & More

Presented by: Ed Rogers, Vice President, API, Inc.

Your UPS is vital to the uptime of your data center, and the battery system can be the weakest link if not properly maintained. Find out why a regimented battery preventative maintenance program including capacity (load) testing is imperative. We will also show how battery monitoring is a valuable asset that lowers preventative maintenance costs. Proper battery maintenance, load testing and monitoring will give you the peace of mind that your UPS reliability is not compromised.

Wednesday, May 1, 2013, 10:00–11:00am, Palm B

PIS11: Harvesting the Benefit of Containment Through Sensors, Monitoring and Controls

Presented by: Manny Linhares, Director of Research & Development, Subzero Engineering

The benefits of containing the supply and return airflow within hot/cold aisles are well known. What troubles many is the roadmap to harvesting the savings through the adjustment of temperature, humidity, and pressure (fan speed) set points. This presentation outlines the environmental changes containment makes to supply and return airflows as well as the methods to set up a sensor and control system that monitors and responds to the ever-changing thermal load within the containment.

Wednesday, May 1, 2013, 8:45–9:45am, Palm B

PIS12: Datacenter Clarity LC™ – Overview of Siemens’ DCIM Solution

Presented by: Yue Ma, Senior Product Manager, Siemens

Powered by the world’s most widely used PLM platform, Siemens’ DCIM Solution intelligently integrates information from traditionally independent systems. This presentation will describe and demonstrate how the tool delivers a high definition user experience that allows for quicker and smarter decisions that result in optimized efficiencies.

Wednesday, May 1, 2013, 7:30–8:30am, Palm A

PIS13: Data Center Cabling Design for Energy Savings

Presented by: Carrie Higbie, Global Director, Data Center Solutions & Services, The Siemon Company

Fabrics 10GBASE-T and PoE+ promise significant power savings in a data center. The combination of more efficient technologies, data center layouts and cabling can have a significant impact on energy. As big data looms and compute needs grow, it is more important than ever to pay attention to designs that will provide agility, stability and flexibility for today and the future. This session will explore case studies utilizing various technologies to support the latest trends for the most efficient solutions.

Tuesday, April 30, 2013, 8:15–9:15am, Palm C

PIS14: Deploying High Power at the Rack

Presented by: David Wood, Director, Power Business, Raritan, Inc.

High-power requirements for data centers include racks filled with 1U “pizza box” servers or multiple blade server chassis in one rack. Network storage devices can also drive high demand for power. Many data center managers are doing a good job conserving energy, but average power consumption at the rack may still go up. In fact, increased efficiency means more power is available to support data center growth. This presentation will examine how to determine and design for peak actual power demand and the most efficient and reliable approaches for delivering power, especially when deploying blade servers.

Tuesday, April 30, 2013, 8:15–9:15am, Palm D

PIS15: Intelligent High Speed Data Centers

Presented by: Simon Cowley, Vice President, Global Technical Sales, CommScope

The relentless pursuit of bandwidth continues to drive data center network speeds to greater heights. New applications like 40GBASE-SR4, 100GBASE-SR10, and NGBASE-T promise to deliver performance to meet the requirements. However, with the deployment of these next-generation applications comes inherently greater complexity and significantly greater risk associated with network downtime. Simultaneously, this places increased demands on IT organizations to implement, manage, and maintain the network while achieving over-arching corporate initiatives such as cost management and environmental stewardship. This session will provide recommendations for achieving performance goals with an intelligent data center.

Wednesday, May 1, 2013, 8:45–9:45am, Palm C

PIS16: Predicting the Future of Data Centers: From DCIM to Power Consumption

Presented by: Steve Lewis, Director of Sales, Geist; Scott Capps, Central Region Operations & Facility Manager, Cosentry

As data center technology races forward, managers must prepare for ever increasing demands on comprehensive DCIM, power consumption and cooling. No one can predict exactly where we’ll be years from now, but anticipating the requirements of advancing technology can mean the difference between tens of thousands of dollars in new equipment or modest adjustments to tools built for the long haul. This presentation will examine the development of data centers around the world and how to manage a facility that meets today’s requirements while anticipating tomorrow’s demands.

Wednesday, May 1, 2013, 10:00–11:00am, Palm C

PIS17: Why People Are the Assets in the Data Center Industry

Presented by: Andrew Stevens, CEO, CNet Training

If one were to point out a potential single point of failure to an organisation that relied upon data centre services to operate, how much time, effort and money would be spent resolving and removing that single point of failure? Every business claims that its people are their most important asset and the primary driver of success. They constantly market the skill and knowledge of their own people over and above the competition’s, citing many personal attributes, abilities and a culture that makes their offering the best; but how many organisations genuinely have a structured investment programme in training for mission-critical people to remove that potential single point of failure? People are the very life blood of any organisation, but what is the truth about the important investments required to properly support staff development made by most organisations? This presentation will discuss these issues and the critical dependencies we have on the real data centre asset – you!

Tuesday, April 30, 2013, 8:15–9:15am, Palm H

PIS18: Solving High Density, High Efficiency Data Center Overcurrent Protection Challenges

Presented by: Calvin Nicholson, Senior Director of Firmware & Software, Server Technology; Tim Crnko, Manager Technical Services, Cooper Bussmann; and Mark Swift, Marketing Manager, Starline

The trend toward high density, high efficiency data centers is resulting in higher utilization voltages and higher short-circuit currents in the white space electrical distribution system. This session will give an overview of available equipment to solve the common challenges for these systems: higher voltage, higher interrupting rated overcurrent protective devices, achievement of selective coordination to prevent unnecessary outages, mitigation of arc-flash incident energies, and other benefits.

Wednesday, May 1, 2013, 10:00–11:00am, Palm D

PIS19: Airflow Management: For Every Action Get the Intended Reaction!

Presented by: Wally Phelps, Director of Engineering, AdaptivCOOL

Data center airflow management is one of the most essential yet complex of all critical environment processes. Cooling performance can be adversely affected with every change in the data center, and choosing a solution may not always get the intended result. In this presentation you will learn how to leverage your existing resources to be proactive rather than reactive and how it allows for increased cooling capacity while reducing energy costs. You will learn how active re-distribution, not simply delivery management, will create TRUE N+1 redundancy versus designed redundancy. We will also review what you need to know about implementing and managing containment.

Wednesday, May 1, 2013, 10:00–11:00am, Palm H

PIS20: Indirect & Direct Air-side Economizer Cooling Solutions for Data Centers

Presented by: Keith Dunnavant, Manager-Data Center Cooling Solutions, Munters Corporation

This session will address solutions for cooling data centers using indirect and direct air-side economization, including evaporative cooling solutions and benefits such as HXs, rotary wheels, and polymer tube HXs. It will also focus on innovative designs for ventilating, humidifying, and dehumidifying data centers and provide examples and lessons learned from actual installations.

Wednesday, May 1, 2013, 8:45–9:45am, Palm D

PIS21: Managing Your Data Center One Rack at a Time

Presented by: Dave Cole, President, No Limits Software

This session will show you how data center management can be simplified by turning the rack into an intelligent device. The intelligent cabinet can provide automated asset management (down to the rack unit), detailed power management, environmental monitoring, rack security, and access to servers through a KVM switch. The data center manager has full control from a touch screen on the front of the cabinet. Come to this session to see how we’re changing the way you manage your data center.

Wednesday, May 1, 2013, 8:45–9:45am, Palm H

PIS22: Improve Power Control in Your Data Center by Using Intel DCM SDK Based Solutions

Presented by: Ajay Garg, Global Sales and Marketing Manager, Intel Data Center Manager

Do you want to increase control in your data center? Do you know which servers are underutilized? Intel® Data Center Manager (Intel® DCM) SDK provides power and thermal monitoring and management for groups of servers in cloud data centers. DCM integrates with ISVs and OEM solutions to add real time power data for support of analytics, trending, reporting, control, and recommendations for increasing efficiency and optimization. We will demonstrate how DCM improves data center rack density through tighter power control, improved power efficiency and emergency power reduction and show you who provides these solutions today.

Wednesday, May 1, 2013, 7:30–8:30am, Palm B

PIS23: Secure and Environmental Handling of Data Center Materials

Presented by: Sean Magann, VP, Sales & Marketing, Sims Recycling Solutions

On average, servers and data storage systems are replaced every three years. Managing these assets at the end of their useful life can be onerous and raise many questions: Do the assets still have value? How do I protect the data on end-of-life assets? How do I minimize the carbon footprint of end-of-life assets? Join Sean Magann of Sims Recycling Solutions to examine how companies can minimize the pitfalls and maximize the opportunities of IT asset retirement.

Wednesday, May 1, 2013, 7:30–8:30am, Palm C