General Data Center Management

Data Center Infrastructure Management: Where Brain Meets Brawn


Presented by:
Michael Tresh, Director of Product Marketing and Management, Viridity Software

Today’s data centers are more dynamic than ever, requiring more sophisticated levels of IT and facilities expertise combined with a new breed of management tools. Data Center Infrastructure Management (DCIM), combines the disciplines of IT and facilities management in order to reduce operating costs, improve IT efficiency and extend the life of the data center and its assets. This session provides information about DCIM and explains just what it can do for your data center.

Taming the DCIM Wave With ITIL


Presented by:
Jon Lorton, Data Center Management Specialist, Emerson Network Power

ITIL is an Information Technology management framework that provides practices for Information Technology Services Management (ITSM), IT development and IT operations. DCIM is the integration of IT and facility management disciplines to centralize monitoring, management and intelligent capacity planning of a data center’s critical systems. This session will review ITIL and DCIM, evaluate where the two intersect and how they benefit the organization by reducing cost and increasing system availability and uptime.

CASE STUDY: Implementing ITIL Lite


Presented by:
John Parker, Data Center Management, ESRI

This session will discuss lessons the speaker learned while implementing ITIL as a framework for structured processes at two different companies in the last five years. Through the process, these companies came to understand why staff education, adhering to processes, and metrics, are as important as the actual implementation. Areas that will be covered in this session include: change/incident/problem and availability management; creating an enterprise documentation policy; and how to create usable metrics. Some of the examples and templates that the speaker used in the process will be demonstrated.

Does the Technology You Purchase Make Business Sense?


Presented by:
Justin Palmer, Vice President of Corporate Development, Automated Systems Design (ASD)

There is often a disconnect between executive level management and the IT department, resulting in a battle over business objectives and IT needs. Without a clear view of the organization’s business goals and objectives, the IT department may be forced to make blind decisions regarding data center network infrastructure technology. This presentation includes five structured cabling cost-cutting tips to help executive level management and the IT department meet in the middle to develop a network infrastructure purchasing process that makes business sense.

Rapid Infrastructure Deployment Through the Use of PODs


Presented by:
Tyler Miller, National Sales Manager, Methode – Data Solutions Group

Despite the best planning, data center growth always seems to require a last minute scramble to acquire all of the infrastructure necessary to get the applications up and running. This session will discuss the value of standardizing the building blocks necessary to host servers, storage and networks in a predefined, engineered solution to allow for rapid deployment of support infrastructure. Using POD’s and network distribution maps—everything from cables through servers—can quickly be on site and ready for deployment.

Scaling the Wireless Landscape in Environmental and Power Monitoring


Presented by:
Chris Gaskins, VP, Product Development, RF Code

Wireless technologies are often thought of as the most advanced networking tools around. Yet, wireless is not a one-size-fits all solution. It means many different things to different people: from specific radio frequencies, to differing deployment approaches, to specific technologies. This confusion is exacerbated by the emergence of new wireless technologies, especially when it comes to their use in environmental and power monitoring. This session will bring clarity to wireless issues in the data center for instance, which wireless technologies are available, which emerging solutions look interesting, which wireless approach works best, and which wireless approaches affect power and cooling strategies.

Don’t Virtualize Server Waste


Presented by:
Nick Milne-Home, President, 1E

Server virtualization has been proclaimed as a significant way for organizations to increase operational efficiency, cut IT costs and reduce their environmental footprint. In fact, the effective use of virtualization technologies can reduce server energy consumption by up to 82 percent . Although many companies that have embraced virtualization have yet to save what they expected. Why? They continue to virtualize waste. For server virtualization to reach its full savings potential, virtual servers must be carefully managed and used productively. This session will show attendees how to visualize useful work across IT assets to achieve the full efficiencies from virtualization projects and get the ROI they expect.

CASE STUDY: The Practicality of Problem Management


Presented by:
Mark W Phillips, IT Director of Operations, Brigham Young University

Brigham Young University (BYU) developed a practical procedure that eliminated the struggles faced when implementing an effective problem management process that successfully integrates the processes of incident and change management. This session will provide a very practical demonstration of BYU’s process, highlighting their results in finding and managing known errors, eliminating incidents, and building overall better IT services.

Maximizing the Life of Existing Equipment


Presented by:
Stephen Jaynes, COO, xByte Technologies

In today’s tough economic times, everyone is trying to stretch IT budgets or extend the life of existing servers and technologies. Buying, installing and implementing new equipment can be costly. In this session, attendees will learn how to extend the life of older equipment, what the drawbacks and advantages are in purchasing refurbished IT equipment, and how to actually make money when it finally becomes necessary to dispose of this equipment.

Assessing IT Efficiency through Server Utilization Effectiveness


Presented by:
William Carter, Sr. Data Center Architect, Intel Corporation
Winston Saunders, Director, Data Center Powers Initiatives, Intel Corporation

Server Utilization Effectiveness (SUE) is a new metric modeled after Moore’s law and is quickly calculated based on the age of the server population. This presentation will introduce the concept of SUE and the value it brings using real benchmark data. It will also show how  combining SUE with the Green Grid PUE metric, will allow data center management to make better business decisions and drive data center efficiency.

Measuring What You Manage


Presented by:
Scott Nichols, Change Manager, ESRI

This session will teach attendees how to use metrics to reach their goals. Discussion will focus on getting started with metrics, analysis and reporting your findings. Practical applications from this session include understanding why and what to measure, effective metrics reporting, and knowing your audience and tailoring reports.

Simplifying Network Strategy in the Data Center


Presented by:
Josh Stephens, VP of Technology and Head Geek, SolarWinds

When it comes to the network, data center managers can be overwhelmed with emerging challenges like storage, fiber channel networks, virtualization and even power management. Although, how do you get your hands around all of this and make it work together seamlessly? This session will discuss how to corral these issues and provide insight on best management practices and common pitfalls that can be avoided.

Modern Data Protection Strategies for Big Data Environments


Presented by:
Jeff Echols, Senior Director for Global Alliances and Cloud Strategy, CommVault

Big Data is becoming the big challenge for many data center managers. Accelerating data growth, virtualization, and data center consolidation have concentrated data into massive pools; which in turn, has completely broken traditional methods of data protection. In this session, we will outline a modern approach for big data protection that enables companies to improve recovery, simplify management, consolidate budget items, reduce costs, and empower users to find and access all their information; whether online or offline.

Understanding and Evaluating Colocation Data Centers


Presented by:
Kirk Killian, Vice President, Partners National Mission Critical Facilities

Many IT departments have evaluated the option of leasing colocation space to get more space or power, improve business continuity, or reduce costs. While recently improved, colocation is neither one-size-fits-all, nor right for all companies. This informative, interactive session will discuss colo data centers, and include an overview of the colo industry—including terminology, metrics and pricing models—plus questions about prospective facilities to ensure the right organizational fit, control costs, and capture contract flexibility.

One Company’s Journey to 100% Virtualization


Presented by:
William Dalton, Senior Manager of Corporate IT, Trend Micro

In this presentation, Trend Micro Senior Manager of Corporate IT William Dalton, will describe his company’s journey toward 100% data center virtualization.  As a security company, Trend Micro’s goal was to not only reach at least 78% virtualization in Europe by 2012, but also to provide a secure, improved user experience while simplifying management.  The speaker will explain the steps that Trend Micro has followed, the security challenges that they have faced so far and the key learnings that other IT and security managers can use in their own journey towards virtualization.

Develop an Elite Data Center Operations Staff: Protocols and Procedures for Proven Success


Presented by:
 Sean Roome, Site Manager, Technisource

The unsung heroes−the men behind the curtain−the Data Center Operations staff. Computer Operators are often considered the “line cooks” of the trade, their importance often overlooked and underappreciated.  The fact is that these “jacks of all trades,” although frequently underutilized, are in fact one of the most important cogs in any well oiled operation. This discussion will address these common issues and propose procedures and methods to bring your operational staff to the next level. We will discuss protocols that enable operations to police themselves, guarantee updated procedures, provide unambiguous turnover and ensure proper ticket handling.  These proven techniques and procedures will give the operations staff the skills to handle any issue that arises with minimal intervention from management and staff.

Simplifying Compliance with Automated and Auditable Data Erasure


Presented by:
Markku Willgren, President of US Operations, Blancco

Many data centers and cloud service providers serve industries with highly regulated data, such as retail, banking and healthcare. To attract these customers, compliance with industry standards and regulations like PCI DSS, HIPAA and Sarbanes-Oxley is critical.  A key aspect of compliance is proving that data was thoroughly removed at critical transition points, such as for hardware reassignment or resale, disaster recovery tests, and facility relocation. Certified data erasure software offers an automated, auditable and targeted process for removing data from files, LUNs, disks, servers and storage systems at these data transition points.

The Data Center as an Ecosystem- Briding the Budget Silo Gap


Presented by:
Carrie Higbie, Global Director, Data Center Solutions and Services, Siemon

When a data center is being built, every department has a say in the construction and what they need.  When they begin operation, however, the coordination between departments often ends.  Facilities, networking, server and storage teams tend to operate in their own isolated world.  A decision from one department can have an adverse affect on another’s budget.  Viewing the data center as a single entity is critical to reducing unbudgeted expenses.    This presentation is based on case studies looking at the effects of individual departmental decisions that impact the entire data center.  This is a working model for projects and new construction alike.  Learn how to hold your vendors and consultants to business IT needs rather than buying the solution of the day.  Further, learn how to manage to the long term goals for business and make the data center an asset not just an expense.  Benefits of attending this presentation include understanding the need and requirements analysis planning, how to determine total cost of ownership, and how to cut through marketing hype to get to the meat of what you need.

7 Misconceptions of IT Operations


Presented by:
Robert Klotz, CTO, Akibia

Come hear about the seven misconceptions of IT operations including “IT operations is all about technology”, “if it isn’t broken don’t fix it”, and learn what your organization can do to overcome such misconceptions. Gain knowledge from those in the industry who have had to change the way their IT organizations think, act, and manage operations on a day-to-day basis. This session will provide real-world case studies that will allow attendees to take away examples that can be rapidly implemented within their own organizations. Walk away with ready-to-implement strategies for increasing the overall effectiveness of their IT operations organization.

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Data Center World
April 19–23, 2014
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Las Vegas, NV

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