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Product Information Sessions

Using CoolSim to Reduce Data Center Operating Costs


Presented by:
Paul Bemis, President, Applied Math Modeling Inc.

Optimizing data center airflow is the most cost effective means of reducing overall data center operating costs. CoolSim allows users to determine the optimal cooling design and predict the resulting energy savings. CoolSim is an easy to use decision support tool based on well proven CFD technology. In this session, participants will be shown how CoolSim can be used to create “what if” studies from which optimal data center design and equipment placement decisions can be made.

Use CFD Simulation to Eliminate Hot Spots, Save Energy and Reduce Operating Costs


Presented by:
Dr. Suhas Patankar, President, TileFlow

TileFlow is a software tool to simulate the cooling performance of an existing data center, identify the causes of cooling problems and rectify them, and design and choose cooling systems for new data centers. TileFlow reveals hot and cold spots, eliminating the trial-and-error process normally required to improve the cooling of data centers. Using TileFlow, you can optimize the cooling system, save energy, reduce operating costs, and increase the life of IT equipment.

Cloud-Based Storage Reporting and Analysis


Presented by:
Van Symons, CTO, Blue Data Partners

Visual Storage Intelligence is a “cloud-based” storage and reporting offering that helps you manage your storage environments more efficiently and does not require any additional products to be installed in your data center, SAN or NAS environment.  This innovative product creates visual pictures and graphs of what and how your data is currently being utilized, identifies any potential issues before they become production issues, and it does this all via the web.

Rethinking the Data Center Design Process


Presented by:
Carl Cottuli, Director, Vice President of Product Development and Services, EATON

For decades, organizations have designed their data centers from the outside in. First they created a server room, and then figured out how to cool the racks. By designing data centers from the inside out, companies can improve the efficiency and cost-effectiveness of their IT facilities. Learn how starting the design process with the racks, planning optimized airflow and architecting the room to suit that airflow can enable companies to slash their power and cooling expenditures.

Adding Intelligence to your DCIM Solution


Presented by:
Chris Gaskins, Vice President of Product Development, RF Code

You’ve deployed or will deploy a DCIM solution. This session will focus on how integrating RF Code’s open solutions for real-time asset tracking and wire-free environmental & power monitoring solutions can add tremendous value to your DCIM. It does so by providing 100 percent location tracking of your IT assets, on or off the network; adding real-time capacity/change management; and providing rack-level environmental & power monitoring data that drive lower PUEs, raise temperature set points and ensure ASHRAE guideline compliance.

Data Center Design and Operation with CFD


Presented by:
Christian Pastrana PE, Sales Manager, Future Facilities

This presentation explains some of the challenges faced in maintaining data center efficiency and resilience given the variability of equipment design and the time varying nature of the data center load.  CFD (for airflow and heat transfer modeling) is an essential tool to address the common overheating, inefficiency and capacity failings that can occur during data center operation.

Needs Analysis and Justification of Costs


Presented by:
Carrie Higbie, Global Director Data Center Solutions and Services, Siemon

Sometimes we need to think outside the proverbial box. This presentation starts with the basic needs document and works through ROI and various cost justifications for equipment, networking, and data center ecosystem products. Learn how to span budget silos to create a “business first” needs analysis and cost justification for long-term solutions as opposed to the “equipment of the day.” This presentation will cover resources readily available to assist in successful purchase request documents.

Automating Data Center Asset Management


Presented by:
Khaled Nassoura, General Manager, Green Data Center Initiative, Raritan

Whether driven by daily moves, adds, changes or projects; it’s difficult and costly to track your assets with accuracy. Most data centers still rely on manual audits. Some automate this process using barcodes and hand-held scanners. Others have deployed RFID. Even with the advent of DCIM (data center infrastructure management) solutions designed to track assets and manage change, these systems rely on manual processes that reduce accuracy and reliability. The integration of DCIM solutions with real-time asset tracking increases data center operational efficiencies, reliability, and uptime.

Efficient Cooling for Today's Data Center


Presented by:
Ed Kaye, Regional Manager, Data Aire

This presentation will focus on how Data Aire’s newest product line focuses on the most current challenges in data center – cooling.  We will specifically address the issues of energy efficiency and higher heat densities and demonstrate how our technologically advanced gForce precision cooling unit and Unity Cooling airflow management strategy effectively responds to these key challenges.  We will also discuss how the addition of optional design features such as air-side economizers and high efficiency heat exchangers can significantly reduce energy consumption even more.  The presentation will conclude in a comprehensive solution which is both energy efficient and effective in high density data center environments.

Predictability thru BIM: Design, Construction, and Beyond


Presented by:
Robert Heiderscheidt, President and CEO; Christopher D. Krestel, Project Architect; Mark Untiedt, Architect-Project Manager, MDI Access, Inc.

The construction industry is being transformed by Building Information Modeling (BIM). MDI Access utilizes the latest in software technologies to plan for and predict cost, schedule, and constructability throughout the design/build process. But how is this wealth of information being transferred to the end user? In this session we will review how MDI Access is taking BIM beyond design and construction into the life cycle operation and maintenance of your data center.

Case Study: Designing for 415V to Maximize Datacenter Efficiencies


Presented by:
Martin Olsen, Vice President and General Manager, Active Power

Why stick to status quo in the data center using the ho hum North America standard 480 volt power design? Why not consider a 415 volt/240 volt design? This design approach eliminates voltage transformation at the power distribution unit level and the need for additional transformation equipment, resulting in significant improvements to overall datacenter energy efficiency and resiliency. This presentation will tackle the pros/cons of a 415 volt design and highlight a real customer case study that leveraged this approach in combination with high efficiency flywheel UPS technology to maximize the performance and economic benefits even more.

Putting the Pieces Together: The Complete DCIM Solution


Presented by:
Steve Lewis, Director of Sales, Geist Intelligent Facilities

Geist designs and manufactures industry leading technology and software for the four cornerstones of data center management:  Power. Cool. Monitor.  Manage.  Successfully integrating hardware and software to minimize costly downtime is a common challenge in the data center industry.  Geist products combine industry leading hardware design with state-of-the-art management software to create a unified data center infrastructure management (DCIM) system.  This product session will demonstrate how to combine Geist products to form the ultimate DCIM solution.

Economics of Data Center Airflow Containment


Presented by:
Ian Seaton, Global Technology Marketing Manager, Chatsworth

As pioneers of data center hot air containment, Chatsworth Products, Inc. (CPI) is known for providing significant energy and cost savings for its customers.  In this session, we will explain containment benefits for supporting higher densities and reducing operating expenses, with explanations on measuring and calculating those savings. It will conclude by identifying merits and applications for hot and cold aisle containment, and cabinet-level containment through Vertical Exhaust Ducts; high density capabilities through containment; and operational efficiency benefits with ROI calculations.

DCIM: Doubt, Confusion, Intrigue and Mystery


Presented by:
John Consoli, Senior VP of Sales & Marketing, Fieldview Solutions Inc.

The session will examine the confusion associated with the DCIM market. Different approaches and solutions will be compared and contrasted and the speaker will share FieldView Solutions approach to Real Time Monitoring. Two client case studies, including ROI models, will be shared.

Battery Basics: Maintenance, Load Testing & Monitoring


Presented by:
Ed Rogers, General Manager, Vice President, API, Inc.

Your UPS is vital to the uptime of your data center, and the battery system can be the weakest link if not properly maintained. Find out why a regimented battery preventative maintenance program including capacity (load) testing is imperative. We will also show how battery monitoring is a valuable asset that lowers costs associated lowers preventative maintenance costs. Battery maintenance, load testing and monitoring will give you peace of mind that your UPS reliability is not compromised.

Solutions For Managing Airflow Costs, Capacity & Reliability


Presented by:
Erez Borowsky, VP of Marketing, Product and Sales, Upsite Technologies

Erez Borowsky and the team will briefly discuss the history of Upsite Technologies, give an overview of the LOK Family of Solutions Products and Services and Upsite’s impact on the data center infrastructure market. New, cutting-edge airflow products and solutions will be introduced. Airflow management, the costs, capacity and reliability will be addressed in terms of how Upsite Technologies can reduce your energy costs, release stranded capacity and improve reliability in your data center.

Changing Rack Design with the World’s Smallest Transfer Switch


Presented by:
Bill Pachoud, CEO and Founder, Zonit Structured Solutions

Zonit is an innovative company focused on data center solutions at-the-rack. It has focused its efforts to date on power distribution and racking technologies. The recently released Zonit Micro Automatic Transfer Switch (uATS(tm) is an example of how Zonit is redefining traditional product categories and enabling new solutions. The uATS is a zero-U solution that requires no rack space, and is the most efficient ATS available in the market. It can be used to implement 99.9 percent efficient power distribution designs in the data center. It can also be used in existing A-B UPS federal data centers to help reduce power distribution losses by 3 to 5 percent annually. Zonit’s CEO and founder will discuss using the uATS technology and product family to implement ultra-efficient power distribution in new and improved existing data centers. Existing user cases of the uATS in telecom wiring closets and in healthcare and education campuses will also be discussed.

Benefits of Containment Methods with Perimeter Cooling


Presented by:
Joe Capes, Business Development Director, Schneider Electric

Hot aisle or cold aisle containment can lead to dramatic improvements in data center cooling efficiency, capacity and performance.  Containment strategies and the approaches deployed can also have significant positive or negative impacts if you are considering the use of an economizer solution now or in the future.  Find out which design is right for you, and get valuable data to determine potential improvements to PUE along with associated economic payback models.

The Original Air Conditioner Makes a Comeback: Using Fog to Evaporatively Cool Your Data Center


Presented by:
Eric Adamson, Sales Manager, MEE INDUSTRIES INC

Facilities have been using fogging systems as an economical method to control temperature and humidity for decades. The new ASHRAE guidelines and the broader industry push to use more outside air make fogging an ideal option for cooling data centers. This session will cover design guidelines, psychrometrics, and show the huge energy savings that can be achieved with fog. Attendees will also get links to tax and utility incentives, and where to look online for free-cooling maps and tools.

DCIM Case Study: How to Reduce Costs and Improve Performance


Presented by:
Kyle Keeper, Senior Manager, Product Planning; Mitch Densley, Product Manager, Emerson Network Power

Heterogeneous environments, virtualization sprawl and disparate tools used by traditional facilities and IT management makes it expensive and almost impossible to predict the demand on physical systems at any given time.   Join Emerson Network Power and three DCIM early adopters as they reveal the state-of-the-art technologies that allowed them to aggregate and analyze streams of events that required real-time actions. The result was full circle insight into the critical infrastructure which guided strategic decisions that improved efficiency and preserved availability.

Retrofitting existing CRACs with Variable Speed Fans


Presented by:
Rick Tinucci, EVP, and Craig Crader, ME, Bick Group Inc.

Many data center projects are DOA due to poor upfront planning and communications.  This presentation will address what you should provide and what management requires before they will sign off on a project. With a combined 50 years in the industry, the Bick presenters will give you tips based on real executive feedback to help bolster your success.

The Impact of 20 Minutes...


Presented by:
Cam Rogers, Vice President, Domestic & International Sales, RLE Technologies

The process of becoming more efficient can easily be derailed by overlooked factors such as facility environmental conditions and the status of critical equipment.  This session focuses on factors that may dramatically impact the productive efforts of a company and what solutions can help identify issues before they become costly problems that may result in downtime. Additional topics include: new features and enhancements to RLE’s Falcon monitoring system, wireless solutions, protocol conversion and innovations in fluid leak detection products.

Decathlon™ DCEM for Improved Operations and Energy Efficiency


Presented by:
Eric Olson Program Manager, Third Party Systems Evolution Solutions Manager, Data Centers Control Technologies, ABB Inc.

ABB’s Decathlon expands on the entire functionality of the 451 Group DCIM definitions to provide Data Center Enterprise Management whereby energy use is managed across multiple sites to maximize efficiencies.  This session explains how Decathlon enables predictive reliability and energy efficiency by harmonizing functions from IT, facilities, and energy management into a unified view.  A breakdown of 10 Decathlon disciplines shows how the demands for capacity planning, improved reliability, and energy savings are met.

Intel® Data Center Manager: Gain Control of Power and Cooling


Presented by:
Jeff Klaus, Director, Data Center Solutions, Intel Data Center Manager

Intel® Data Center Manager (Intel® DCM) SDK provides power and thermal monitoring and management for groups of servers.  Management Console Vendors can integrate Intel® DCM and provide power management capabilities while improving their power efficiency. This session will: 1. Introduce Intel DCM, capabilities, and APIs. 2. Highlight how DCM provides energy efficient solutions, including analytics, trending, reporting, control, and recommendations for increasing efficiency and optimization. 3. Showcase solutions built on top of Intel DCM.

Electronic Access Solutions at the Rack Level


Presented by:
Steve Spatig, General Manager, EAS, Southco, Inc.

Security is one of the most critical issues that datacenter managers face today. Historically, datacenter security professionals have focused on cyber security and physical building security. Government compliance, and the unique needs of co-location datacenters, requires additional physical security and monitoring down to the rack level. This presentation will provide an overview of the solutions available for rack access control and monitoring, and how they can be integrated into the overall data center security system.

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Data Center World
March 18–22, 2012
Mirage Hotel and Event Center
Las Vegas, Nevada, U.S.A.

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