In conjunction with Data Center World Expo, leading vendors offer sessions about how technologies and services in the market can assist in your data center success.
*Please note: These product-specific sessions are presented by official Data Center World Expo exhibitors and will run concurrently with educational sessions.
P01: Using Monitored Data to Generate Business Intelligence and Results
Traci Yarbrough, Director of Product Marketing, Aperture
Discover the latest data center infrastructure management strategies that go beyond monitoring to produce the intelligence you need to achieve strategic business objectives and impact your organization’s bottom line. This session will demonstrate how you can increase energy efficiency, reduce costs, achieve better utilization of current resources and better plan for capacity growth through Aperture VISTA’s effective use of telemetry data, robust configuration management database and integration capabilities. See how you can employ this insight to help your organization achieve its business goals.
P02: Simulate Airflow and Temperature to Meet Your Cooling Challenges
Dr. Suhas Patankar, President, TileFlow
You can now create a computer simulation of airflow and temperature distribution within a data center to identify cooling problems and how to overcome them. The simulation will also show you how to save energy and create a green data center. TileFlow, a software product, allows you to model your data center and calculate air velocities and temperatures. It is easy to use, runs very fast, and produces useful plots. This presentation will include a live demonstration of the capabilities of TileFlow, show a spectacular display of the results, and convey the power of simulation.
P03: Branch Circuit Monitoring! An Evolution
Dave Mulholland, Vice President of Marketing Services, PDI
PDI will discuss its patented Branch Circuit Monitoring System that has evolved since 2000 into a platform that will allow you to manage all aspects of power in your data center. There will also be a discussion about how to raise your PDI Q by implementing smart monitoring solutions throughout your data center.
P04: Bend-Insensitive Multimode Optical Fiber
Sharon Bois, Product Line Manager, Multimode Products, Corning Incorporated
In 2007, Corning introduced ClearCurve bend-insensitive single-mode fiber to address challenges faced in MDU FTTH installations. Now Corning brings bend-insensitive optical fiber into data centers and enterprise networks with ClearCurve multimode fiber, which delivers the bandwidth benefits of multimode optical fiber and is easier to handle and install than copper.
P05: Improving Data Center Efficiency Through Airflow Modeling
Paul Bemis, President and CEO, Applied Math Modeling, Inc.
Understanding in advance the maximum amount of IT equipment a data center can handle before server inlet temperatures exceed specifications is important. Building a virtual model of a data center with CFD, tools such as CoolSim, allows users to precisely predict the maximum thermal load of a data center. CoolSim is an easy-to-use virtual prototyping tool based on well-proven CFD technology. It allows users to quickly and easily create a model of the data center allowing the user to perform what-if studies, yielding optimal designs and equipment placement decisions.
P06: Scalable Data Center Monitoring Within Your Budget
Matt Lane, Executive Vice President of Operations, RLE Technologies
Today’s economic environment has placed greater emphasis on making wise budgeting decisions in managing data center operations. Monitoring provides the tool to better understand operational dynamics of a data center. Given the need, how does someone go about selecting the right monitoring solution while staying within budget? From monitoring appliances to full-scaled management systems, let RLE show you how a scalable approach to monitoring can give you pertinent management information while staying within budget.
P07: Chasing the Data Center of the Future: Connecting it all Together for Scalability and Flexibility
Carrie Higbie, Global Director Data Center Solutions and Services, Siemon
Top-of-cabinet switching, end-of-row, cooling pods, modularized data centers…the choices are abundant. But locking yourself into any one configuration can be detrimental to overall growth and functionality. Standards provide some guidelines, while common sense and corporate needs/preferences provide others. This session is designed to cover real-world examples of power, cooling and design considerations for the entire data center ecosystem.
P08: Maximize Voltage to the Rack
Rajao Batish, Principal, RTKL Associates, Inc.
RTKL Associates, Inc., will discuss infrastructure voltages to maximize efficiency at the rack level. This presentation will provide a high-level analysis of utilizing 600/480/400V systems to critical loads with a discussion of the pros and cons of each system. A holistic approach will be presented from input to UPS to distribution rack with most typical reliability configurations. Also discussed will be an investigation of part load efficiencies of major components and the impact of system efficiencies. Lastly, the means of maximizing the efficiencies to provide the user with the best approach to their data center facility will be addressed.
P09: Demystifying the Flywheel UPS: Why You Can’t Afford Not to Consider Flywheel
Martin Olsen, Vice President, Business Development, Active Power, Inc.
Rising energy costs, expanding data center floors, power/cooling inefficiencies, reducing costs. End users are continually challenged to meet growing business needs and forced to do even more with less. Did you know that you could look to your backup power infrastructure as a way to counter balance many of the factors that are working against you? This presentation will discuss the use of flywheel energy storage as an alternative solution to conventional systems and take head on some of the biggest myths surrounding flywheels.
P10: Automated Connectivity Management: Utilizing RFID Technology
Ralph Bailey, Account Manager, Northeast Region, CTI
One challenge that consistently grows in difficulty is tracking connections within data centers. Without the staff available to manage your circuits to their fullest potential or simply keep your records up to date, there are few options available. This presentation discusses a revolutionary system that utilizes RFID technology to not only track your connectivity without the risk of manual data entry errors, but also dynamically draw your connected network map in real-time with each connection.
P11: Data Center Efficiency and Reliability
Lee Featherstone, National Sales Manager for Critical Power/Power Management Organization, Schneider Electric
This session will focus on data center efficiency and reliability from the viewpoint of the back of the house and electrical equipment used there. We will discuss products that will improve uptime performance and reduce unplanned outages. Additionally, we will discuss enterprise efficiency presentation and reporting tools for data centers.
P12: Heat Containment for Today’s Growing Data Centers
Carl Cottuli, Vice President, Product Marketing, Wright Line
Wright Line’s Heat Containment System (HCS) is a simple, scalable, and low-cost solution to more effectively manage the ever-increasing heat loads in today’s data center. This patent-pending design effortlessly adapts to Wright Line’s premier line of enclosures: Paramount and Vantage S2. In addition, the unique design of the HCS is vendor neutral and easily adapts to third-party enclosures, which allows seamless integration into existing cooling infrastructures.
P13: Redefining the Economics of Running the Modern Data Center
Ed Spears, Product Marketing Manager, Eaton
Energy efficiency has become an economic and regulatory imperative. Most data center managers are planning to upgrade their existing power infrastructure over the next few years and install more efficient 400V A/C or 600V A/C equipment. The latest generation of UPSs includes a hybrid topology that delivers up to 99 percent efficiency without sacrificing reliability. An Eaton specialist will walk through the latest technology options and best practices in this session.
P14: How Multistack Modular Chillers Can Protect Your Data
Mark Platt, President & CEO, Multistack
Critical cooling needs are clearly defined by data centers. If the cooling system shuts down, temperatures rise and data is destroyed. Multistack has a 20-year track record supporting the extreme redundancy needs of a data center with air- and water-cooled chillers. An array of modular chillers can meet your heaviest cooling demands, but because multiple units share the load, a single compressor failure will not bring the system down. Plus, a modular array protecting your equipment manages energy consumption by matching the number of modules that are running to the demand of your system.
P15: Economic, Passive, Energy-efficient Cooling Solutions
Tom Weiss, Senior Vice President, Triad Raised Floors
Whether resolving hot spots, renovating, refurbishing or planning a new data center, successful long-term results start from utilizing what has worked and improving the cooling science that has failed. Brute force air delivery of legacy designs are not the culprit causing wasted energy utilization, poor cooling stratification or life-shortening server hot spots. The weakness is the lack of holistic system criteria to provide proper air flow dynamics within the data center eco-environment.
