ITIL, or Information Technology Information Library, is a systematic approach to assuring IT service levels meet the requirements of the business. These elements supporting a business are expensive to acquire, install and maintain, so optimization is critical. ITIL's systematic approach can be dense and overwhelming to a data center manager or team, given that the documentation fills several volumes to create the library. The approach, though, is relatively simple and logical, and can yield good operational results rapidly even in a legacy IT environment that evolved with no real master plan. This tutorial will take the mystery out of ITIL by focusing on the basic concepts, free of jargon, and provide three useful elements that are not included in the ITIL library: 1) Concrete steps that can be taken to reduce operational risk from people, processes and technology in the IT environment; 2) Extension of ITIL concepts into the facilities infrastructure that supports IT; and 3) A method of assessing ITIL based on the Capability Maturity Model, which provides a benchmarking methodology useful in measuring progress towards an optimal service delivery that meets the stated business needs. This tutorial will be useful to both new and experienced IT managers and operations personnel, including facility infrastructure management and staff.

If you have ever asked yourself What do these large gray boxes do? or I know what PUE is, but how the heck do I find it for my data center?, then this is for you. The session will begin with an overview of the basics of electricity and PUE. We will then discuss how power is distributed throughout your facility. Hands on dissection labs will allow you to dig into circuit breakers and current transformers to demystify how they work. The session will end with a discussion of where and how to meter your power distribution equipment in order to acquire the data needed to accurately calculate your PUE.

This tutorial, given by the DCMY award recipient Mike Greeney, DCMY award finalist Tom Roberts, as well as DCMY award nominee Donna Manley, showcases the challenges, drawbacks, successes and outcome of projects undertaken by their respective data centers.

Take a virtual tour of Emerson's new 35,000-square-foot, state-of-the-art, energy-efficient global data center. See the latest strategies for creating an energy-efficient, highly available and concurrently maintainable physical infrastructure containing industry-leading features, including an AC power infrastructure offering three layers of redundancy; high-density precision cooling systems capable of cooling capacities upwards of 300 W per square foot; infrastructure management and monitoring technologies that enable remote management of the entire facility; and energy-saving features predicted to provide savings of 30 percent compared to a traditional data center. Discover the innovative strategies and technologies employed that earned the facility two high-profile industry recognitions for environmental responsibility: LEED Gold certification from the U.S. Green Building Council and a 2009 Beyond Green High Performance Building Award from the Sustainable Buildings Industry.

Microsoft recently designed and built a new R&D Test Data Center close to our Redmond, WA Campus. The facility is designed to be a high density, power efficient facility and when fully operational it will hold approximately 30,000 servers near 18MW. The design has significant advantages in terms of space and power efficiency, while being friendly to the environment. Come learn the drivers for designing the facility and how Microsoft implemented its design in this Virtual Data Center Tour.

Subodh K. Kulkarni, Chief Technology Officer, Imation
The need for securing information at every stage, including data at rest, is becoming critical. Every breach of information creates a challenge for organizations involved - from embarrassments to liabilities, and at the end of the day, serious financial exposures. In this talk, we will discuss the needs for security, the impact on organizations, and different forms of portable media that are used to store information and how they can be made more secure to prevent information breaches. Different forms of removable storage media - USB Flash drives, External/Removable HDDs, Laptops, Tablets, Smartphones, Magnetic Tape and Optical Disc, - and the pros and cons of each - will be discussed along with ways to make these media types more secure.

The past 10 years data centers have seen the rapid growth of the Internet, the next ten years are going to be about efficiency, cost control and increased utilization of computing resources – the essence of utility computing. Opportunities abound to build next generation data centers that are lower cost, higher performance and faster to build. This case study will review the evolution of Yahoo data centers and how they're getting much more for less today.

Do you find yourself lacking the time to meet deadlines for projects and goals? After you've set your goals, what systems do you have in place to achieve them? This session will look at the driving factor of successful project management: setting goals and using time management as a tool for success. The speaker will discuss several techniques used to take control of your schedule and meet all project and personal goals.

If it ain't broke, don't fix it – but if your data center is maxed out, what do you do? With the cost of building new infrastructure running into the millions of dollars, the most cost-effective strategy for accommodating business growth is optimizing performance of what you already have in place. This session will outline data center infrastructure management strategies for better utilizing existing data center resources to delay or eliminate the build out of new racks, zones or entire data centers. Attendees will discover management strategies to utilize power and cooling resources closer to their full capacities.

Cloud Computing is still a mystery for many data center managers. Is it right for your data center? What are the pros and cons? Is security an issue? Is it true that most data centers will go to the Cloud over the next 5 – 10 years? Hear from the experts. Learn what other data center managers are doing to prepare for this. Is it true, as some claim, that Cloud reduces IT labor costs by up to 50%, improves capital utilization by 75% and cuts provisioning from weeks to minutes? Hear what your peers have experienced.

Data center owners list reliability and energy efficiency as their two most important objectives in building design standards. Schneider Electric is positioned to deliver these requirements by providing software solutions that help companies achieve their goals. The continuum system combines building automation, critical alarm monitoring, energy reporting and integration to business software. This presentation will discuss a single pane of glass approach to viewing key data and managing information. Topics will include how information gathering, software tools, information dashboards for management, and energy reporting methods that assures building efficiency throughout the life of the data center.

Data center and infrastructure containerization is similar to Henry Ford's Model T, a standardized, repeatable product with little to no defects. This session will highlight the performance and economic benefits behind a system that is pre-assembled and factory tested offsite. Included will be a discussion of a recent study by Mass. based consulting firm MTechnologies, Inc., which identified up to 1200 times the disparity in anticipated defect rates in a field wired system (conventional brick and mortar facility) compared to a system that is factory wired.

This presentation will discuss computerized maintenance management systems (CMMS) and present DCMMS, an innovative software application from PTS Data Center Solutions that was specifically designed for managing data center maintenance. The software was released in spring 2010 and the presentation will review, in case study format, current client use of the solution including live examples of client use, management of assets and parts, tracking of maintenance schedules, costs, recurring product problems and issues related to effective and efficient preventative maintenance management in the data center.

In today's data center, cloud adoption is becoming more and more prevalent. The benefit of scalability on-demand, utility cost models and the ability to measure and monitor usage in real time has led IT teams to consider the cloud. This presentation will focus on Infrastructure-as-a-Service (IaaS), including the key considerations when looking at IaaS, how this approach can help manage risk, and the steps you can take to define a method for future success.

You have now completed building your beautiful new data center, what do you do now? Learn how Harley-Davidson Motor Company planned and executed their server consolidation plan and saved money doing it. See how Harley-Davidson consolidated 13 data centers into two and saved money, reduced energy consumption, and floor space. Learn the high level processes and methods Harley used to consolidate over 2,000 physical servers to just 400 and reduce server power consumption by 36%.

This presentation discusses the pod architecture that is starting to be used in data centers. The session will review the architecture and the technology that makes up the pod, highlighting what issues the pod is attempting to address in the data center. Included will be examples of how these solutions are being deployed and a review of the advantages and disadvantages in utilizing data center pods.

As companies are being forced to keep and run equipment longer, they are finding an increased need for post-warranty support of their IT equipment. While the OEM is the default choice to provide this support, Third Party Maintenance (TPM) companies are also a viable solution. How do you choose the right company? What benefits will result from selecting a TPM over the OEM? Are there services that TPMs cannot provide? This session will answer all of these questions and more.

Fire sprinkler systems are one of the least understood systems in data centers; yet leaks and failures of fire sprinkler systems are a serious life safety issue. Corrosion in fire sprinkler systems can quickly lead to unplanned downtime and extensive property damage. Understanding and selecting a fire sprinkler system corrosion control strategy for your mission critical facility saves significant dollars and avoids potential code and liability issues. Attend this session and learn how to avoid costly mistakes and find out what corrosion control strategies other mission critical facilities are currently implementing.

These are not our father's security problems. Threats from both inside and outside the data center are growing by leaps and bounds. In fact, cyber crime is expected to drain more than $1 trillion from vulnerable companies in 2010. Find out what your peers are doing to protect themselves and keep damage to a minimum.

Discover how to achieve efficiency without compromise with the latest data center power, cooling and monitoring solutions that capitalize on infrastructure management, eco availability, high density and flexible capacity strategies to balance uptime and efficiency. See how innovative aisle containment, row-based cooling, transformer-based power and flexible rack designs can cut data center design and deployment time, reduce operating costs and enhance management and planning success, all while maintaining—or improving—data center availability.

Cloud is the buzzword of the day, but many businesses have questions: Can all applications move to the cloud? Does cloud computing save money? How do I get started? This presentation provides a practical approach to cloud computing and discusses the cloud versus other ways of supporting applications with an emphasis on what really belongs in the cloud and how to get started.

Come learn how a team in Microsoft IT changed a long-standing test norm by designing and building purpose-built test data center facilities focused on large-scale lab consolidation. With a green data center design and server virtualization, the company reduced power consumption by 27%, delivering an estimated savings of 12,000 metric tons of carbon each year and dramatically reducing support and infrastructure costs.

Not all risks are equal when it comes to the data center and applications running within them, in the new cloud computing environments. It is well known that 85% of real vulnerabilities can be dealt with if we just concentrate on a limited number of issues. Find out the best practices surrounding risk mitigation strategies and how these techniques can be leveraged by existing facilities and new data centers of all sizes.

As capital becomes more available, many data center managers will be building or expanding their facilities. Additionally, they may want projects to include a reliable Tier design, lower PUE and smaller price tag. While these elements should be easy to achieve, a fast approach done the wrong way could jeopardize project success and leave data center managers with challenges for years to come. Although Tier standards and PUE measurements are trends throughout the industry, larger facilities and 1-3MW facilities address these issues in very different ways. This session will review the 10 most misunderstood practices in planning, building and expansion projects, and outline solutions that can help attendees avoid design problems while incorporating Total Cost of Ownership, reliability, efficiency and speed-to-market into their data center design plans.

Increasing heat densities and cooling costs have given rise to a number of proposed solutions being offered to data center managers. Some do a good job solving part of the problem but none offer a comprehensive solution. Unity Cooling by Data Aire maintains the highest level of reliability and availability while maximizing energy efficiency of the entire cooling system. By dynamically following the IT cooling load we are able to provide real-time cooling consumption detail while maintaining exact thermal control based on the actual IT cooling demand.

Current data center industry practice isolates hot exhaust air from cold supply air. There are three primary methods to accomplish an effective isolation and containment strategy – hot aisle containment, cold aisle containment and rack-based heat containment. Each has its advantages and disadvantages. How can the data center manager make an educated decision? Perform an assessment that will identify cooling infrastructure capabilities and site deficiencies that inhibit optimum results. This session will explore your options.

The decision-making process can make or break any number of departments from facilities and networking to servers and security. By first reviewing case studies and standards for every data center component, you'll have a better grasp on how decisions can positively or negatively impact every discipline in the data center ecosystem. Though tomorrow's faster networking requirements are based on moves made today, decisions must be well-founded and thought out, keeping every department in mind.

It is no secret that everyone wants to talk about "The Cloud", a term that has become all the rage, representing one of the most significant shifts in information technology. Despite growing interest among various industries, most companies are unaware of the potential security threats associated with adopting cloud services. In an effort to help organizations understand how to proactively protect themselves in the cloud, HP and the Cloud Security Alliance recently unveiled a list of potential threats, as well as the risks and benefits of cloud adoption. This session will address the top cloud security threats and outline remediation strategies designed to ensure business practices, as well as data, are protected from potential vulnerabilities within the cloud environment.

If you are new to the role of data center/operations management you will want to attend this presentation. Many data center managers inherit legacy data centers, not designed for today's computing environment or inherit the job of data center manager without a strong data center management background. This session will cover real life experiences from a seasoned data center manager who inherited a data center not designed for a server/storage-based environment. He will discuss some home grown tips, tricks, and tools on outage prevention covering UPS, Generator, Cooling, and other data center management topics. You will walk away from this session with some easy-to-implement tips and tricks for improving your data center.

Many data center managers that traditionally run and occupy their own facility have begun evaluating the option of leasing data center space in third party colocation facilities to meet immediate needs for more space or power, improve business continuity, or overcome budget constraints. The colocation data center industry has improved significantly since the dot com era, but it is not "One Size Fits All", nor is it right for all IT users. This informative, interactive session will help attendees determine if colocation data center leasing is a good fit for their specific organizational and project needs, discussing strengths and weaknesses of this facility delivery model. The presentation will include an overview of the colocation data center industry, including key terminology, metrics and pricing models, plus a "Top 10 List" of questions to answer about any prospective facility to ensure the right organizational fit, control costs and maintain contract flexibility.

Increasing power demands are driving the data center industry to find more efficient ways to distribute power. The conversion of power from AC to DC is an inefficient process, ultimately increasing the PUE of your facility and generating unnecessary heat. Power can be converted as many as six times from when it enters the data center to the time it reaches the processor. Direct DC distribution down to the cabinets, rather than typical AC to DC conversion, can reduce costs, increase efficiency and drive a green solution into your data center. This session will present an overview of industry trends and the benefits of utilizing direct DC power distribution in the data center.

The data center has become the "nerve center" of business. To meet the needs of today's complex data centers and ensure infrastructure and applications function optimally, a single, cohesive strategy for analyzing and managing energy, capital resources and processes in the data center is vital. This session examines key areas – monitoring and control, managing physical assets and resources, and managing people and processes – where organizations need to focus in order to unite facilities and IT, create a unified view of resources, gain insight into data center operations, and optimize complex physical infrastructures.

By managing to an AUE of ten or lower, data center managers can reduce cooling energy utilization by up to forty percent. "Data center managers can save four percent in energy costs for every degree of upward change in the set point," according to Mark Monroe, the director of sustainable computing at Sun Microsystems (JAVA). Come hear how Triad's Airflow Utilization Efficiency (AUE) proves how airflow, efficiently used, can cool servers in a very cost effective way.

Cloud computing architecture is the future of the data center. Private and community cloud architecture offer IT organizations greater business agility, higher optimization and utility of computing resources, rapid approval and provisioning models, and a host of new continuity and recovery options. Come learn what a roadmap to this technology might look like for your data center.

Internap's newest data center in Sommerville, MA is so power efficient, this 15,000-square foot facility received $453,000 in utility rebates. This presentation discusses some of the techniques, technologies and processes that have been used successfully at Internap to achieve sustainable PUE of 1.3, yielding significant CAPEX and OPEX savings, reduced maintenance expenses and higher overall IT reliability. These same techniques can be leveraged by existing facilities and new data centers of all sizes.

How does ITIL and ITAM increase system availability and uptime in the data center? Bringing standard processes into your data center reduces risk and increases availability. Identifying and managing data center assets have become more difficult due to the use of virtualization, blade servers and ever-changing software deployments. To complicate it further, many organizations manage physical and software assets in different systems, by different teams. Today's data center requires a philosophical change in data ownership and integration into frameworks such as ITIL and the use of CMDBs. This session dives into how data center managers can design systems that allow physical, virtual and software management systems to integrate and work as one entity.

Analysts are forecasting that over 80% of U.S. companies will have inadequate data center capacity within the next 12-24 months. Yet obtaining capital funding for building a new or expanding an existing facility is a major obstacle. This session explores the capital funding process, elements of a successful data center facility fund proposal and pitfalls to avoid during this process.

Virtualization technologies in a data center enable cost effective, green, ITIL-friendly architectures that do more with less. This session will highlight approaches to designing a virtualized data center, addressing network, computer and storage components. It will also include an in-depth discussion about industry trends for adopting emerging technologies within the data center, as well as the advantages and disadvantages of virtualization.

The data center environment provides some unique opportunities for introducing a renewable energy component to the energy supply mix. This presentation will describe and contrast two different approaches for integrating Solar PV into the data center with an eye toward reliability and efficiency metrics. In addition to the technical information, attendees will receive information regarding credit and rebate programs and how these affect the cost/benefit analysis.

This presentation will detail the latest, leading-edge technology in optical infrastructure connectivity design and distribution, utilizing products and manufacturing techniques that far exceed today's industry standards. It will include best practices for infrastructure, equipment and cabling design to future-proof the high-speed data center at speeds of 40, 100, 120 gigabit and beyond. The discussion will address how to increase efficiency, decrease material and installation costs, and reduce environmental controlled real estate by incorporating innovative, best-in-class connectivity solutions, reliability and performance.

LSU embarked on a project to expand the power and cooling capacity of the Frey Computing Services Data Center approximately three years ago. Due to limited funding, the project has been in a holding pattern. Are you in a similar situation? Are you scrambling for ideas to conserve power and cooling while servicing your customers? This session will discuss the current power and cooling challenges facing LSU and give attendees 10 tips and tricks for conserving power and cooling based on research that provide a bridge until the project is complete. Come join us to share your experience and learn from your colleagues how they are handling similar situations.

One of the greatest problems in today's critical environment is a lack of collaboration. For example, it is crucial for IT and Facilities personnel to work together, but this doesn't always happen. Most managers are aware of this communication gap but do not know how to address the situation. This session will look at how new monitoring and control software tools can address these concerns in a simple and straightforward manner. To date there are several manufacturers with new software tools that allow real time data collection to be shared across all departments while ensuring system safety and integrity. We will analyze how these systems can help your personnel work together in the data center to make on-the-fly decisions using real time information. This collaboration will allow you to resolve even the most significant issues in less time.

Today's IT managers are empowering cybercrime by their own actions. This session covers seven common mistakes that leave organizations vulnerable to cybercrime: assuming data resides in the data center; treating mobile devices based on the value of the physical asset, not the data on the physical device; treating mobile devices as desktops; adopting social media without proper protection; allowing Apple and Google to become the IT/QA department; focusing on protection rather than detection, and assuming everything is OK.

Before you begin expanding an existing data center or building a new one, it is necessary to understand the design, engineering and construction process for these types of projects. Data center managers should put a tremendous effort on the planning and pre-design phase, forming a clear vision of the outcome of the project, and use this vision against which to benchmark progress. This session will cover the entire process – from concept to completion, and include success tips and pitfalls to avoid during a data center expansion or build.

Through advancements in RFID tracking systems, Methode Electronics'- Data Solutions Group is introducing the next step in data center asset tracking. Now assets are instantly located for real-time inventory control, automated reporting and serviceability. With Methode's new ATS RU, assets are instantly located, right down to the rack unit location within your data center. Come to this informative session to learn about the latest advancement in managing your assets in real-time, now and forever.

This session will help data center managers understand the ease and value of capturing comprehensive power, cooling and environmental data across all critical computing locations to improve performance, capacity and availability. The session will illustrate that performance metrics are important to developing a comprehensive measurement scheme, and how these can be used to federate intelligence to other tools in the data center, including asset management, virtualization, and controls systems.

You can now create a computer simulation of the entire airflow and temperature distribution to identify and overcome cooling problems. The simulation shows how to save energy and create a Green data center. The software product, TileFlow, allows you to model your data center and calculates air velocities and temperatures. TileFlow is delightfully easy to use, runs very fast, and produces useful plots. This presentation will include a live demonstration of the capabilities of TileFlow, show a spectacular display of the results, and thus convey the power of simulation.

Cloud computing offers many benefits in the data center, but the IT staff loses the ability to see behind the cloud, jeopardizing their ability to troubleshoot problems and assure performance meets application SLAs. What happens when an application slows? In large data centers and networks with physical addresses for everything, troubleshooting performance problems is often a nightmare. Moving everything into the cloud just makes it more difficult. This session covers the best practices that allow the cloud infrastructure to be instrumented, monitored, and constantly, yet unobtrusively, measured to see how it is affecting applications.

Data center optimization can be a complicated mixture of physical infrastructure, enterprise architecture and operations. This session reviews the challenges of operating a world class data center, and describes a roadmap to best practices through practical and simple assessment, design and implementation phases. Simplicity is the key to making data center changes that will result in lower costs, higher productivity and better performance. The presentation will cover energy efficient infrastructure, high performance technical architectures and operational practices that will minimize downtime and improve service quality.

This comprehensive educational session provides an overview for proper methods for grounding your data center for safety and reliability of the system. Additionally, the discussion will present various techniques to protect your critical equipment from transient voltage anomalies that may occur within or external to your facility.

Like more than half of all the data centers in the world today, you need more space. Should you expand your existing data center or build an entirely new one? Or, should you consider co-location centers for some of your processing? Is Cloud the answer? Hear what your fellow data center managers are doing to address this issue and see what makes the most sense for you.

Data centers have clearly defined critical cooling needs. Multistack has over 20 years experience supporting the extreme redundancy needs of data centers. The Multistack modular concept allows you to match the number of chillers running with the demands of your facility and provide exceptional redundancy at the same time. There is a reason why Multistack air-cooled and water-cooled modular chillers protect data in more than 175 U.S. embassies worldwide, and this session will provide the details.

With the move toward a greener data center, environmental dynamics have taken center stage. Real time monitoring is one of the key tools data center managers use to get the macro- and micro information they need to provide the most comprehensive environmental protection possible. This session looks at how to instrument your data center using affordable, easy-to-deploy wire-free solutions to provide the most comprehensive monitoring possible for a greener, more efficient data center.

Traditional data centers are being forced to utilize Cloud resources and applications to cut costs and streamline operations. As a result, they face complex new challenges when trying to manage user access, security and audit on internet delivered applications. Unlike the past, when user identities and access control could be managed solely within the enterprise network, enterprises that deploy Software as a Service (SaaS) must manage user access to applications that reside on both sides of the firewall. This session will cover the technical and organizational challenges that must be addressed to manage access, authentication, single sign-on, auditing and regulatory compliance for SaaSapplications.

This case study examines the design/build of chiller-less data center facilities in Atlantic Canada. An open-loop groundwater system where naturally chilled water is drawn from an underground aquifer, pumped and circulated through standard CRAH units, and then discharged directly back into the ground, dramatically reduces capital costs and operating expenses. A groundwater system requires only 4% of the power needed for chiller plant based cooling, which allows the elimination of chillers, compressors, CRAC units and free airside economizers. This presentation will compare the challenges and benefits of engineering and implementing such an alternative cooling array for the critical environment.

With too many compliance requirements, and not enough staff or resources within the data center to address every mandate, most IT managers approach compliance in a piece meal fashion that addresses one regulation at a time. As a result, data center teams are overworked, over budget, and despite duplicated efforts, compliance remains an uncertainty. Gartner research suggests that companies that select individual solutions for each regulatory challenge spend 10 times more on the IT portion of compliance projects than companies that take a proactive and more integrated approach. This presentation will discuss the latest compliance challenges and offer insight into the best way to manage compliance with a more holistic approach.

Want to learn how to better support the goals of your business with data center automation? Whether you are just starting to leverage automation, moving quickly toward virtualization or building an internal cloud, this session provides an opportunity to learn how automation and virtualization help address operational considerations today and in the future. Learn the four key steps to take and the four pitfalls to avoid in order increasing efficiency, lower costs and bring greater value to the business while preparing for future innovation.

Data centers managers have historically used substantial physical security at building and data center entry points, as well as extensive security measures to prevent electronic access to secure information. Adding physical security at the server rack itself can supplement building and logical data security, streamline server access and provide remote monitoring to an individual rack via IP addressable access points. This presentation will provide an overview of the electronic access solutions available for rack access and how they can be integrated into the data center security system.

Organizations that operate critical data center facilities invest significantly in reliable electrical and cooling system design. They typically choose fully redundant or fault tolerant configurations to protect their computer operation from impact should a single component or an entire infrastructure system fail. Why do we go to these lengths to ensure uptime, but then fail to invest in the staff plans, time and training to successfully operate the facility? It is now widely known that facilities related downtime events are most commonly caused by human error. Drawing on successful practices in the most critical industries (nuclear, airlines and military), as well as best practices at several data centers, this presentation will identify specific strategies that can be employed to avoid the most common causes of facilities systems downtime.

This session will focus on the key criteria to consider when specifying and applying lead acid batteries for data center applications. In addition, a discussion of how sealed Valve Regulated and Flooded Wet Cell technologies can help when undertaking a successful project to install, operate, and test stationary battery banks. Factors that limit the life of lead acid batteries will also be explored.

A myriad of constraints and challenges, including surviving a major hurricane and new business requirements, drove the need for Citrix Systems to get a new data center. After researching options, Citrix decided to move its main data center into a colocation facility. This case study will review how the colocation vendor was chosen, how that vendor had to deal with cooling, power and space issues, and a discussion of long-term plans, including how to avoid moving the data center multiple times by implementing a modular design for new requirements and technologies.

This session provides tools that assist in determining if an organization should build or purchase a solution based on the total cost of ownership for both alternatives. It will also include a discussion on how to select the right vendor once the decision to purchase takes place.

Is preventative maintenance the only proactive component of your maintenance program? Discover tools and methods that will allow your organization to take best practice actions based on monitored and reported conditions to achieve higher availability in your data center.

Data centers need to consider the evolving threat of cybercrime, as represented by criminals, disgruntled employees, competitors (aided in some cases by foreign agents) and terrorists. The technologies and methods that these actors employ can range from the kinetic, physical damage and theft, Cyber or (logical) exploitation (for both theft and malicious damage) to IEMI (Intentional Electromagnetic Interference), which has both physical impact (damage to electronics) and Cyber-like impact (changing data states, and corrupting data). These exploits are further troubling because they are often used in concert with each other representing blended attacks, where IEMI can be used to soften or erode existing defenses whether they be physical or Cyber .The threat will be discussed, along with the potential impact and resolution strategies.

Data center cooling optimization efforts have focused almost entirely on techniques to use cooling more efficiently in the raised floor area, while practically nothing is being done to produce cooling more efficiently in the first place. This lack of focus presents a wide open opportunity for operating cost and carbon footprint reduction in data centers that are cooled with chilled water. Since increased efficiency yields more cooling output from the same plant, optimization can extend the life of plant and delay capital expenditures.

President Obama is calling for every American to have an electronic medical record by 2014. That's a pretty lofty goal, especially for industry data center professionals charged with making that happen. Will you make the deadline?

The data center is quickly evolving from localized physical resources, to virtualized networks, to cloud computing and services. As a result of these dramatic changes, services and SLA expectations are also changing. Will your networking infrastructure scale meet these new requirements and services? This session will discuss how the data center network is evolving to take on the challenges of next-generation data centers and cloud environments as they progress from physical to virtual to cloud.

Data center managers are facing increasing pressure to improve service levels, increase availability and reduce costs. One approach to achieving these goals is through data center consolidation. In simplifying the environment and thereby making it easier to manage, data center consolidation offers a number of business benefits. In this presentation, the speaker will discuss PNC's recent merger and its focus on the consolidation of many data centers. Best practices in the discussion will include: key solutions to manage and report on the status of the project throughout its duration; performing accurate due diligence to build a solid business case for executive management; power and cooling strategies for a green data center; and key insights in data center design and operation.

This session provides an overview of the latest and greatest physical security equipment specific to the data center, combined with best practices protocols that data center managers should consider adding to the protection of precious assets and people within their facility.

Data center efficiency encompasses multiple technical and management disciplines that continuously change. The job of the data center manager is to orchestrate each of these individual processes so they work together in creating a much more cohesive and effective operation than any of them bring to the table individually. The overall data center efficiency solution includes the integration of computer hardware, computer software, telecommunications (data/tele), facilities, disaster recovery, and personnel. Learn how you can bring these elements together the most efficiently, and how by doing so they will contribute to greening, energy efficiency, virtualization, cloud computing, and modularity. The demand is for totally efficient data center solutions that can scale as IT services evolve. This session provides insights to the solution process.

This session discusses bringing 400V power distribution technology to the raised floor, including the engineering and implementation benefits and pitfalls. Detailed examples of single lines with challenges faced in effectively implementing the 400V system will be given. Come discover how using 400V power can benefit your organization through greening and CapEx and OpEx savings.

If managed correctly, cloud computing can offer significant and immediate benefits to the business. However, its value relies on the ability to effectively manage cloud resources as part of the IT service value chain. Similar to traditional computing, implementing cloud resources into the data center requires proper planning, documentation, process coordination, management and governance. This session will outline an actionable plan leveraging the related processes of the ITIL (what's ITIL? Do we need to spell it out on first reference?) service lifecycle to help data center managers optimize the use of cloud computing within their organizations.

A lot of time is spent onA lot of time is spent on defining best practices related to new data center construction; yet more than 80% of the challenges actually center around existing installations. This presentation addresses practical methods of optimizing existing operations resulting in increased capital benefits: how to eliminate cold air waste and fix hot spots; how to recover tonnage capacity of your CRAHs and chillers; how to improve your monitoring using a breakthrough technology and how to improve your PUE and increase reliability all at the same time. Don't miss this presentation if you are interested in reducing your energy usage by 15% or more!

In order to better manage their assets, today's data center managers are turning to passive radio frequency identification (RFID) to track servers, routers and other network gear. A scientifically based system can automate the security and tracking of IT assets, and costs half of what it would have cost just a year ago, with 99.9% accuracy. Come find out the keys to a successful implementation from the industry's foremost expert and never worry about an audit again.

This presentation will review the value proposition for sustainability as it applies to data centers and provide several case studies of data center facilities that have made decisions to focus not just on energy efficiency but also water use reduction, healthy indoor air quality, corporate greening policies and other green operational practices. The session will review up-to-date information on the incentives to design and build data centers with a sustainability-based approach.

Special Report: The Data Center Institute Discusses The Cloud
Speakers: Peter Panfil, VP and General Manager, Liebert AC Power
Scott Steele, NER Data
Paul Greenley, Global IT Data Center Manager, RIM
Maureen Versen Moloney, Head of Commercial Real Estate & Data Center Initiatives, Siemens Industry, Inc. – Building Technologies Division